30 Seconds Over Chicago is an annual, locally crowdsourced commercial competition for small businesses across the city. 30 briefs for 30 businesses are posted for creatives and filmmakers to develop and submit scripts. Business owners select their favorite script and the chosen teams have 30 days to create the ad. The final 30 ads premier in front of a live audience and a panel of judges who vote to crown the winner.
In the 2012 inaugural contest, Alliance Bakery won 1st place and Filter Cafe took 3rd. In 2013, 30 local breweries participated. We were selected to produce our script for Middlebrow but were woefully snubbed in the live votes. It remains my favorite of the 3.